Tips for starting your own brow business 

30.06.2023 - Xinyi Wang

Looking to become a boss babe that can slay every brow look? Well, get ready to raise those arches and read on! Brow artistry has become a major trend in recent years, with everyone and their mother (literally) seeking out brow services to enhance their natural beauty. As a brow artist, not only can you help people feel more confident and beautiful, but you can also build a successful business. But, let's be real, starting your own brow business isn't always easy. Here are some things to consider:

Identifying your niche

Decide which brow services you want to offer, such as shaping, tinting, henna, or lamination. It's important to have a rich offering, but also just don't try to do all of them when your skills are not ready for it yet.  

Attracting new clients

Getting those new customers in the door can be tough, but don't get scared! Offer promotions or discounts to first-timers, ask your friends & family to spread the word, partner with other local businesses to cross-promote, and invest in local marketing to increase visibility. Oh, and don't forget to take before and after pics of your work so people can see the magic you create on your socials!

Finding the right location

Location, location, location! Research and choose a spot with high foot traffic, or easy parking near your target audience. Consider renting a smaller space, renting a beauty chair in a coworking space, or starting out as a home-based business to keep costs low. Bonus points if you can find a spot that's close to your fav cafés so you can get your caffeine fix! :)

Fun Fact: Many successful brow babes who own their fancy salons now, started their business at home, and you can be one of them too!

Building a strong reputation and client base

Happy customers = happy business. You need to focus on providing high-quality services, prioritize customer satisfaction, and establish clear communication. It's also important to keep your skills up-to-date and establish a strong online presence through social media and a professional website. Oh, and don't be afraid to add a little something extra to your treatments, like a face massage, to really make your clients feel pampered. Haven’t gotten the skills yet? Check our Browgasm online course and you will see what you are missing out on!

Managing finances

Yes, a big part of this game, is money. If you have enough budget, consider hiring a bookkeeper or accountant to help you manage your finances, so you can focus on your brow game. Using online tools like Quickbooks or Wave to simplify your bookkeeping and invoicing is also a good idea. Also, make a clear overview of all your expenses so you know what you need to earn to cover your costs. Don't forget to charge what you're worth or you might end up with enough clients, but an unhealthy and unprofitable business!

Startup costs

Starting a business can be expensive, but don't let that scare you off. Training and certification programs are essential, but they don't have to break the bank. Normally, you would have to pay around 2000 euros for getting yourself equipped. But with Supercilium Academy’s online training courses, you can get certificates upon completion for under 500 euros! Check it here:link

By purchasing value kits like the Brow Henna Starter Kit or Brow Lamination Starter Kit, you can save time, money and energy on shopping and have more time to grow your brow business!

So, are you ready to take the brow world by storm? Sign up for Supercilium Academy's online training, get your brow game on point, and become an independent boss babe that creates brows that will have people saying 'wow gimme that'! 


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