'What price should I ask for my brow services?' If you are also struggling with this question, YOU ARE NOT ALONE! Brow salon services are hot, and with so many salons out there, it's important to find a pricing strategy that makes your business stand out. But setting the right prices for services can be a daunting task for a lot of brow bosses. Specially if you are just starting. That’s why we created this blogpost to help you with tips on how to not only WOW your customers, but also your wallet.
Affordability and profitability
When it comes to prices, it’s essential to find the sweet spot between affordability and profitability. Before we dive into our market research on prices to give you the most precise average price in your are, let's dive into a few things you wanna do & consider before you decide on your prices:
1. Know your costs, don’t be cheap
Before you can set or change prices for your services, you need to understand your costs! You should calculate the cost of your supplies, equipment, rent, and any other expenses related to running your business. This information will help you determine the minimum amount you need to charge to cover your costs and make a healthy profit. Remember: don't skimp on your supplies or charge too little! Your customers will appreciate quality products and services, even if they cost a little more.
2. Do your homework on your competitors
Find out what your competitors are charging for similar services, so you can figure out a fair price that won't break the bank for your customers. Notice that brow artists with more experience tend to charge more than new starters, this is a factor you need to take into consideration as well. But every brow babe is unique in their own way, just like you! So don't just copy their prices, make sure you're offering something unique and valuable. In fact, we helped you with your 'homework' already! We interviewed hundreds of brow artists across the US to get an average on price for different brow services. We have splitted the data into the east/west U.S. Even though you still need to dig a bit deeper in your own hood, you have something to start with!
Below are the average prices for popular eyebrow services in the US:
It’s important to note that prices may vary based on location and salon.
3. Make your services worth the penny
People want to feel like they're getting their money's worth. Make sure your services are top-notch. Customers will pay more for quality services, so if you are offering a service that requires special skills, time or expertise, you can charge a higher price. Customers are often willing to pay more for quality services, so make sure to highlight the value of your services. Thinking about leveraging your service and your skill set? Make sure you visit our Supercilium Academy to make yourself stand out from competitors because you’re “not your average brow babe”.
4. Create different pricing tiers
Option 1: Based on experience: Offer different price points for the same services based on the level of experience of your staff. This way, you can cater to different types of customers and provide an opportunity to upsell your services.
Option 2: Create packages: you can offer a basic service at a lower price and a premium service at a higher price, with add-ons like a facial massage. But don't get too crazy with options, keep it simple because you don’t wanna freak your customers out, especially those with decision-making anxiety (trust me, it’s a real thing!).
5. Occasional promotions and discounts
Who doesn't love a good deal? Promotions and discounts are effective ways to attract new customers and retain existing ones that haven’t booked a brow treatment for a while. But don't go too overboard with the discounts or you'll end up giving away your profits. We call it the ‘Na-kd effect’: When you give promotions too often, like the fashion brand Na-kd is doing, it would almost be stupid for your customers to pay the full price, since there's a discount going on almost all the time. You end up with customers that are not willing to pay the full price anymore. Make sure you keep that balance!
Pricing your brow salon services doesn't have to be a hairy situation. With these tips, you'll be well on your way to a brow-raising business! To help you better understand not only pricing strategies, but EVERYTHING you need to know about rocking your brow business, we are working on a new business course on Supercilium Academy! If you want to start to live your dream boss life or bring your brow business to the next level, be sure you subscribe to our waitlist.