2025 Wishes from Manouk, CEO: From my heart to yours

2025 Wishes from Manouk, CEO: From my heart to yours

written byManouk de Vries

My dear brow community,

As we approach the end of 2024, I wanted to take a moment to share some personal reflections and heartfelt wishes for the journey ahead. Being part of this beautiful brow industry has been a privilege, and I feel so grateful for the connection we’ve built together.

Sometimes, I find myself reflecting on what makes a business truly great. Is it the culture, the impact, or the drive that gets me out of bed each morning? For me, I’ve realized, it’s all about the people. It’s the people closest to me, the communities we serve, and even the strangers on the street. What matters most is how we can be of service to one another. Helping one person take a step forward in life. One person at a time adds up to thousands over a lifetime. Thousands of steps we make together, all because we help each other out.

And here I am not perfect at all. In life we always want to be more, to do more. I want to be a better mother to my son, a better leader to my team, a better friend and lover. But here, I feel, is where we can grow the most. Just by letting go of the feeling of perfection. Radical Acceptance of who we are. 

At its core, our business is about being with people and for people. This principle is at the heart of everything we do at Supercilium. As I look back on what we’ve achieved together, I feel pride. We’ve built a world where we strive to make life a little more beautiful—not just in how we look, but in how we feel about ourselves. Confidence is a gift that empowers us to take the next step, whether it’s big or small. What matters is that we keep moving forward.

But were it all rainbows and unicorns? Of course not. For me, 2024 was a year of reflection and, at times, struggle. There were moments when I found it hard to keep my creative drive alive and stay motivated in the face of business challenges. But in the end, isn’t that what entrepreneurship is about? It’s a journey of constant evolution, of renewing yourself to grow or simply maintain your business, especially during the tough times.

I’m proud to be part of an industry that is rooted in service, care, and connection. As we look toward 2025, my wish is that we continue spreading kindness, care, and courage to all those we meet. True happiness lies in the relationships we build and the positive impact we make on others. Especially when we struggle. 

Together, let’s create a world where we lift each other up! Thank you for being part of Supercilium for another year.

XXX
Manouk


PS. At Supercilium, we believe the end of the year is the perfect time to reflect and grow. That’s where you come in! Help us make 2025 even better for you by sharing your thoughts in our annual survey

Supercilium team